I build products from zero, fix ones that are failing, and build the operating systems that make either repeatable. At Hudl, I built the basketball platform from the ground up (its market share went from 8% to 60% in its first two years), making Hudl work for sports beyond football, then built Assist into a $25M+ business on top of it and scaled the product org to match. At Buildertrend and Bonusly, I ran real retention turnarounds alongside new product work, not one or the other. At Leap, I'm doing all three at once: maintaining legacy product, building net-new, and maturing the operating system underneath both. I thrive with real autonomy on problems nobody's defined yet.
Designed and built Leap's first AI voice agent solo: the spec, the business case, and the code. What started as a four-hour proof of concept is now a hardened MVP, with webhook security, call transcripts, missed-call text-back, and a documented runbook for its first customer.
Solo-built a verification-gated re-attribution pipeline that reclassified 100% of a year's churn dollars, then reported the uncomfortable finding that product drives only 10–16% of it.
Built final-round interview strategy decks for a CRE proptech platform, a school-sports media company, and a collaboration-software company, from public information and first-principles analysis alone.
Replaced open-ended onboarding with a gated, opinionated setup path and annual contracts. Annualized logo retention rose from 66% to 73%, and 90-day churn fell from 12% to 4%, in twelve months.
At Bonusly (~$20M ARR, Series B), I killed a two-year-old survey product that was diluting the platform's positioning, then rebuilt the packaging around an enterprise-ready, analytics-led strategy, adding the integrations, security, and customization enterprise buyers actually asked for. The clearest proof point was a white-label deployment for Disney's Media & Entertainment division, built as a reusable platform capability rather than a one-off, which helped unlock more enterprise deals and lifted competitive win rates by roughly 15%.
Led the product strategy behind four consecutive quarters of subscriber growth, Sling's first since 2018. Also sunset the Watch Party feature after the data didn't back it, despite an internal executive commitment to keep it.
Built Hudl's basketball platform from the ground up (its market share went from 8% to 60% in two years), making Hudl work for sports beyond football. Built Assist, a video breakdown service that hit 99.81% same-day turnaround at launch, into a $25M+ ARR business on top of it, then became VP of Product, rebuilt the ~25-person PM function around discovery-led work, and designed the quarterly bets framework that aligned product investment with company strategy.
Andrew has spent fifteen years building products from zero, fixing the ones that are failing, and building the operating systems that make either repeatable. Most recently that's meant Leap, a business management platform for roofing, remodeling, and exterior contractors, where he's building the company's AI product line from zero while diagnosing and fixing its retention problem at the same time. The same pattern runs through his whole career: he built Hudl's Assist business from zero, led retention turnarounds at Buildertrend and Bonusly, and delivered Sling TV's first subscriber growth since 2018.
His employers have ranged from bootstrapped (Leap, backed by Nexa Equity) to PE-backed (Buildertrend, backed by Bain Capital, HGGC, and Serent Capital) to venture-backed (Bonusly, which closed its Series B led by Ankona Capital while he was there; Hudl, backed by Bain Capital) to a public company's streaming arm (Sling TV). He holds an MBA from the University of Nebraska–Lincoln's Raikes School and started his career as a software engineer at IBM. He also coaches product talent; several people he developed now run their own product organizations.